Crowned the World’s Best Gin & Tonic in 2016 by IWSC, Hernö Gin has turned to Cepac, the UK’s leading independent corrugated packaging producer to provide an eye-catching gift pack including a bottle of gin and two bottles of premium tonic using its Arcwise range. The Arcwise® concept, developed and patented by SCA, provided the opportunity to get an unique curved shaped packaging design. The innovative design was created by the Arcwise team at SCA in collaboration with Cepac and Hernö Gin.
Maria Åman, Head of Communications at Hernö Gin, said: “We take care in crafting our artisanal gin, distilling it in hand-hammered copper stills with hand-selected botanticals and for our gift pack we wanted craftsmanship to match.
”Cepac and the Arcwise range matched our commitment to creativity and innovation, so were the perfect partners for our exclusive range. “
“We’ve had great feedback from our customers on the packaging. People have told us how different the shape, look and feel of the pack is and that the rope that has been integrated into the design is both striking visually and practical. “
“As the market for gin in the UK and Europe continues to grow and more and more competitors enter the space, it’s critical to stand out from the crowd. By partnering with Cepac, we’ve certainly been able to do that with our gift set.”
Steve Moss, Group Sales and Marketing Director at Cepac, said: “The Arcwise range has been a hit with FMCG customers such as Hernö Gin as they look for shelf appeal. The design and graphics options as well as the rigidity and strength properties of the range make it ideal for drinks brands in particular. We look forward to working with Hernö Gin as they continue to expand throughout the world.”
Arcwise® opens up for a wide variety of different curved shaped packaging designs. The concept provides for material efficient, sustainable and attractive packaging applications that combines curved shaped design with a unique rigidity. The Arcwise® material is made of renewable resources and is transported efficiently as flat sheets. Depending on the design it will either be erected and filled manually or automatically at the brand owner’s existing packaging machines.
Read more about opportunities with curved shaped packaging at www.arcwise.se.
For more information on Cepac, visit its new website at www.cepac.co.uk
For more information on Hernö, visit www.hernogin.com