For a packaging to be successful in point of sale there are some important factors to be taken into consideration, such as how it is boosting attractiveness, evoking curiosity and making the product more visible. An important contributor to this is in the interplay between packaging and point-of-purchase displays.
Arcwise® has launched the Tri-curved pack, which is a brand new “grab and go” packaging solution. The shape of the packaging opens up for a range of different display arrangements for campaigns. Some examples of how the Tri-curved pack and a specially designed tray can be used to make the product stand out at point of sale are presented below.