How to make consumers curious about your products in point of sale?

Magnus ViströmUncategorized

Due to round corners of Arcwise® packaging, it is possible to get a seamless extension of a graphic design from one packaging panel to the next without the disruption of 90 degree corners.  A clever graphic design will make the consumer curious about what’s around the corner and the probability that he/she will grab the product will increase.

Watch how a smart graphic packaging design by Olivia Jonsson and Caroline Lindgren (Mid Sweden University) is evoking curiosity by giving the consumer a clue about what’s around the corner!