How do you evoke the consumers’ curiosity for your products in point of sale?

Magnus ViströmUncategorized

Due to round corners of Arcwise® packaging, it is possible to get a seamless extension of a graphic design from one packaging panel to the next without the disruption of 90 degree corners.  A clever graphic design will make the consumer curious about what’s around the corner and the probability that he/she will grab the product will increase.

Watch how a graphic packaging design by Karolina Esbjörnsson and Kristian Lafta (Mid Sweden University) are evoking curiosity by giving the consumer a clue about what’s around the corner!




Read more about curved shaped corrugated board packaging at