How can packaging shape strengthen the association with the product?

Magnus ViströmUncategorized

Clever integration of graphic design with curved packaging shapes opens up for enhanced brand recognition and product association. As an inspiration we will share some interesting packaging designs that were created at the design department at Mid Sweden University.

By using Arcwise® (bendable corrugated board) a multi-pack of soup was designed by Annelie Appelvik Sundström and Frida Ödling. The multi-pack, which is based on the Arcwise® wrap around packaging concept, was designed to have a clear association with a classic bowl of soup.

If the shape of the product is important for your brand you might want that shape to be reflected in the packaging. On this theme, Kajsa Jonsson and Sandra Sohlman created a secondary packaging for soap that has the shape of the product.


Visit to get more information about curved shaped corrugated board packaging!