This is Arcwise - packaging as nature intended

This is arcwise

Arcwise® supports brand owners quest for new innovative packaging that makes their brands stand out in the highly competitive market place. It is all about creating the right emotion. If the shape of the product is considered to be important for the brand you might want that shape also be reflected in the packaging. Arcwise® is a new technology that provides the unique opportunity to integrate graphic design with curved shaped packaging having the rigidity of corrugated board, which gives you means for premiumization of packaging. A new world of innovative design opportunities along with superior packaging performance and sustainability are enabled. Arcwise® provides:

  • Premiumization of packaging using curved shapes
  • Unique packaging rigidity
  • Designs that stand out in Point-Of-Sales
  • Attraction by integrating graphic design with curved shapes
  • Reduced carbon footprint through lightweighting

The technology is protected by a portfolio of patents and design protections and is available through license agreements. Arcwise® is a business within SCA Forest Products AB. Corrugated packaging based on Arcwise® technology can be purchased from certified box manufacturers.

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Arcwise - Design opportunities

Design opportunities

Arcwise® is a concept for the premiumization of packaging and to create attraction and attention in point of sale. Packaging has less than a second to grab a customer’s attention in the razor-sharp competition in the store shelves2. Research indicates that the shape of an object has a critical influence on how people react to it and objects having curved shapes are preferred before objects with sharp edge1.

Arcwise® technology provides light weight, rigid and at the same time curved shaped packaging, which entails designs of e.g. shelf ready packs (SRP) and displays that were impossible before. For example, the technology provides the opportunity to integrate graphic design with curved shapes which is a means to enforce the message that you like to send to the customer. Furthermore, packaging having round corners implies that that the space available for a graphic design can be more or less seamlessly extended to include several panels. The ultimate target is to increase attractiveness and sales among brand owners.

Packaging performance

Packaging Performance

As a result of the curved shape, Arcwise® packaging has in many cases superior performance over regular corrugated packaging due to high compression strength and rigidity. Still, the packages can be transported flat to the erecting/filling operation, which entails efficient logistics.

At targeted strength and stability values, up to 30% material reduction are possible. The rigidity is an inherent property of curved shaped objects and there are many examples in nature where objects seek curved shape to optimize its strength. Because of the good material utilization the concept fits well into a sustainability framework.

How it works

How it works

The Arcwise® packaging concept can be realized in conventional corrugated board machinery and subsequent printing and die-cutting equipment and does not involve significant investments. Arcwise® packaging can be shipped flat from corrugated packaging producers to brand owners (fillers) and attain a curved shape in the erecting/filling process. In Point-Of-Sales, attractive curved shaped packaging designs are set to boost sales among brand owners.

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1. Arcwise® packaging are designed in conventional CAD-software

1. Arcwise® packaging are designed in conventional CAD-software

Arcwise® material is produced in existing corrugated board machines

2. Arcwise® material is produced in existing corrugated board machines

Arcwise ® material is shipped flat which assures efficient logistics

3. Arcwise® material is shipped flat which assures efficient logistics

Arcwise® packaging is erected and filled in existing filling machines

4. Arcwise® packaging is erected and filled in existing filling machines

5. Arcwise® packaging stands out on the shelf at the retailer

5. Arcwise® packaging stands out on the shelf at the retailer


Brand owners or fillers can buy Arcwise® packages from certified box manufacturers that have a license agreement. Automatic erecting and filling of Arcwise ® packaging works well for a number of packaging applications (e.g. trays and wrap around packaging). Depending on specific machines none or some adjustments need to be made.

“A great thing about Arcwise® is that we can introduce a breakthrough packaging design without specific investment costs and since the material can be manufactured on a conventional corrugated machine we see that sourcing is not an issue”. Niclas Nilsson, CEO VASA Brewery


Packaging manufacturers are offered to get a license agreement which gives the right to produce and sell Arcwise® packaging. The payment model includes a fixed upfront fee and a variable fee based on sales value of Arcwise® packaging. Before a packaging manufacturer is allowed to sell Arcwise® packaging, the production facility needs to be certified. The certification procedure will assure that the quality of production is at highest possible level.

Send a request to for more information on how to become a licensee and a certified manufacturer of Arcwise® packaging.

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Services and contact


Based on more than 20 years of experience in packaging R&D and world leading expertise in paper products, the development of Arcwise® technology was initiated at SCA R&D Centre in Sundsvall, Sweden. A team of world leading experts and “out of the box thinkers” is now leading the development of Arcwise®. We welcome you to benefit from the concept to boost your business!

Besides licence agreements, Arcwise® are offering number of supporting services:

  • Assistance to box manufacturers in the production start-up and certification process
  • Erecting and filling support
  • Design workshops to educate design agencies, brand owners and box manufacturers about how to design packages with curved shapes using Arcwise® technology.
  • Packaging design & prototyping


Phone: +46 60 193040
Adress: Box 716, SE-85121 Sundsvall, Sweden
Visiting adress: Sidsjövägen 2, SE-85237 Sundsvall, Sweden